Sosialisasi strategi pemasaran serta packaging dalam mengoptimalkan UMKM desa Getasan
Keywords:
Community Service Program, Marketing, Packaging, Getasan VillageAbstract
The real work lecture of community service program, conducted with the aim of providing understanding of marketing and packaging creation to enhance consumer appeal and how to market products to be recognized by many tourists. This Socialization activity was attended by 28 participants consisting of entrepreneurs in the village of Getasan. Entrepreneurs in the village of Getasan have been running their businesses, including pumpkin sweets, milk grinding, various pastries, pure milk, etc. The implemented steps of socialization in this activity involve an interactive process designed to provide in-depth understanding to the participants. The results of this activity indicate an improvement in the understanding and skills of entrepreneurs in marketing strategies and packaging product. Thus, it is expected that the flagship products of Getasan Village can attract more attention from tourists and enhance competitiveness in the market. In conclusion, this Community Empowerment Learning Real Work contributes positively to improving the quality of local product marketing and has a positive impact on the economic growth of Getasan Village.
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